Kupambana Magazine is full of ideas. Effective communication is about clarity, consistency, context and truth. It’s also about creativity. Communicators need to be able to entertain as well as inform. They need to be inventive to cut through the noise. They also need to be fluent in visual arts, design and multimedia in order to convey their message in compelling ways.
It explores the trends in communications that are driving a need for greater creativity. It also reveals how successful brands kindle their own creative spark.